A year ago, with the launch of Windows 10, Microsoft heavily promoted that Windows 10 is the best, safest and most advanced OS solution of the 21st century for PC users all over the world and especially targeted education sector and schools. Obviously, it received the much-needed hype, publicity and attention from power users because these statements (or strategically planted sales pitches) were directly coming from a company that once developed and sold $30 million worth of software (i.e. Windows 95) on day one, which made it the fastest selling software in the history.
It was 21 years ago and it happened because Windows 95, unlike Windows 10, wasn’t a spoof: It literally improved on Windows 3.1 in so many ways, including user experience, interface, speed and stability. Today, with Windows 10, the situation is completely different.
How Microsoft’s Desire Affected Windows 10
Now Microsoft wants to become a service company that sells subscription services like Gmail or Slack. That’s why this is the last version of Windows, that’s why there will be no more service packs and that’s why they are giving it for free (or maybe not really free).
They need to fulfill their desire of making Windows a springboard for selling other software to make more money just like iOS and Android, instead of focusing on consumer-centricity or improvements (which they did back in 1995.)
It is Always Spying on Users (Yes, Always)
The automatic spying and tracking features in Windows 10 cannot be disabled (Damn) and no matter how much you try to stop, Windows 10 is always communicating with the daddy. Want to see Microsoft admitting it officially? Here you go.
Also the official Windows 10 telemetry settings guide states: ‘Ability to gather user content, such as documents, if they might have been the trigger for the issue’. These are built-in features and explain that Microsoft can see your documents and data any time they wish (not fair). Now you may probably want to know how exactly Windows 10 spies on you. Here’s how Artem S. Tashkinov defined it:
Users Get Nothing from Windows 10
Point being, what is the user going to get? Yes, there are shiny features like; touch interaction, return of the start menu, Cortana (a personal assistant), Microsoft Edge (which is evidently struggling to compete with Google Chrome) and many other changes — very nice, but users need privacy, UX, speed and reliability.
Windows 10 can’t provide what users need yet Microsoft is aggressively pushing it so hard on users and it is now official. Yes, in 2016, they are going to assertively install Windows 10 everywhere they can. In an article in December 2015, Martin Brinkmann termed this pushing strategy as, “Windows 10 or Die”.